Thursday Doors (#Treesquare July 15)

JoiningThursday Doorstoday -and combining with #Treesquare Day 15

We were on a short road trip to see family and stopped in Georgia. This boarded up, old Chevron station caught my eye. Reminded me of the life cycle of businesses. 

Around the back I found some trees.

This Crepe Myrtle tree wrapped with the moss stood out 

I was thinking about using this tree for a black and white challenge theme last week – but chose to go with different images. Anyhow, I like moss on the taller trees but prefer the Crepe Myrtle without it. 


And look, the four posts made a square 


Then I saw these doors on an establishment that was NOT shut down; instead, this place had shiny new doors, a fresh paint job, and seemed secure. 


Across the street there were doors to this ice machine. And after seeing a shut down business and then seeing a thriving business – I remembered the story in my old business book about how many of the ice making companies in the late 1800s failed to innovate. 


Some of the ice companies in the late 1800s failed to innovate because they did not imagine that the electric ice box would replace the need for their services. 

Day (2016) shared this little snippet (here) on Lnkedin:

“So what happened to the ice plants? They failed to recognize what business they were in. Oh really? Weren’t they in the ice business? NO!!!! They were really in the business of keeping food cold. When the first refrigerators came to market, the ice plants refused to recognize the future. Most ice plants were offered the dealership for the first refrigerators but they refused. No one could afford these new electric ice boxes. What an absurd idea.”





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Thanks for your visit today and hope your day is going well. 






25 thoughts on “Thursday Doors (#Treesquare July 15)

  1. These pictures create an interesting contrast between a business that has ended and one that is carrying on. Your comments about the ice makers are interesting too. I’ve never even thought about it, but lots of businesses end because they can’t innovate at change.


    1. Hi Robbie – busyness innovation can be such an interesting topic – and I think right now looking at Amazon thrive – we see the opposite – we see a company that was ahead of the curve with so many ideas and maybe behind the scenes kept “extra feelers out” for upcoming trends – hmmmm

      Liked by 1 person

  2. Failure to move and innovate with the times has cost many industries their success. It’s a series of sad stories, but life goes on…I guess. I like it when doors come with a story/lesson.


    1. Hi Ally – I think that this Chevron had been short down before the pandemic – but you are so right about the aftermath of the pandemic – especially for the small businesses

      Liked by 1 person

        1. thanks so much BB – and as noted – ia already said that I noted it was not “all” ice companies – but there was a MAJOR US company that failed to innovate and they are often used as a case study in business books for insight about innovation and change. Your links provide more support for the ice companies that did adapt and stay strong and this is good news – and shows staying power – thanks so much for coming back to leave those links and for clarifying this for me – you know so much about so many different topics


  3. We’ve had many small businesses just shut down as a result of the pandemic and restaurants were hit hard as well. Yvette – your story of the iceboxes brought back memories. My grandmother used to talk about how the ice man would bring the block of ice, struggling with the weight as we took it through the living room to get to the kitchen, then he’d put it right into the icebox util needed.

    Liked by 1 person

    1. Linda- that story provides such a great window into how some of the extra work folks had back then and the modern conveniences we take for granted
      My grandmother had a washing machine (when I was in middle school) that had the two rolls on top of the washing bin and you would insert clothes into it to squeeze the water out –
      and we sure take for granted modern appliances – eh? well I am grateful for them but I am not sure I know what it is like to have carry into the house to get to the ice box

      Liked by 1 person

      1. Yes, very true Yvette. My mother had one of those washing machines until 1984 when we got our first washer and dryer. She used a wringer washer and hung the clothes downstairs on clotheslines in the Winter and outside from April to November. The sheets would be frozen sometimes when she went out to get them.


        1. Yes, she go out to retrieve them – frozen how they dried, but she liked the fresh air scent in them. My mom had these wire frames you put into men’s pants (work pants or casual pants) to let them dry with a crease and a similar gizmo for drying socks, with the wire frame shaped like socks.


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